Your experts in digital marketing AND government-approved CDAP advisors.

We have a track record in developing approved plans for a long list of industries, including:

  • professional services (law Firm)
  • retail — online and in person
  • restaurant
  • marketing agency
  • manufacturing
  • tech company
  • property rental

We're ready to help you fully unlock your business's potential.


Melanie Taljaard
Owner, More in Store

Melanie cut her teeth in traditional advertising agencies and then expanded that experience by working client side before opening her own business in 2009. This combination of experiences means she understands what small businesses like yours are going through.

  • You want to embrace new technology, but don’t know where to start.
  • You want real, measurable results to justify this level of change.


Melanie has seen the proof in her own business

Incorporating technology makes a real, bottom-line difference. She’s seen this in her client’s businesses too.

Now she wants to do that for you by…

  • creating your CDAP Boost Your Business Technology plan. As a member of the Digital Maturity Advisors, Melanie has the experience, back-up, and extra support needed to develop a plan that quickly meets with CDAP approval, which unlocks more funding and grants for you.
  • creating and realizing a custom digital marketing and ecommerce plan. This is the step that puts all your new technology into action, unleashing the power of inbound marketing to deliver more leads, more customers, more value.

Melanie’s Qualifications

  • Approved CDAP advisor
  • Member: Digital Maturity Advisors
  • PR degree from Mount Saint Vincent University
  • MBA from Saint Mary’s University
  • Certified Digital Adoption Specialist, May 2022
  • Hubspot Partner Certification – 2012 to 2020 inclusive
  • Inbound Marketing Certification – 2012 to 2020 inclusive
  • Google Analytics and Google Adwords, Los Angeles – 2011

Yu Chen, Associate, More in Store

Senior Software Engineer
Senior Data Analyst

Yu is a highly motivated software engineer with 5+ years’ extensive experience in software development and proven skills in data engineering/machine learning modeling.

He brings solid knowledge in e-commerce, portfolios, and website building to More in Store’s clients and is closely involved in implementing customer relationship management (CRM) systems.

Yu is well versed in big data technologies, data mining algorithms and database systems.

Yu’s Qualifications

  • MSc (Data Science) University of Colorado Boulder
  • Diploma, Computer Engineering Technology, Seneca Collage
  • BA (Economics), York University
Sandra MacAulay Thompson

Sandra MacAulay Thompson, Associate, More in Store

Industrial Engineer

Sandra MacAulay Thompson is an industrial engineer with over 20 years of experience in the manufacturing and academic sectors. With a solid foundation in process analysis, she is a proven leader in continuous improvement and change management. Sandra has the technical expertise to understand complex processes and the communication skills to translate them into concrete business goals.

Sandra’s Qualifications

  • M.A.Sc. (Industrial Engineering), Dalhousie University
  • B.Eng. (Mechanical Engineering), Technical University of Nova Scotia
  • Registered Professional Engineer with Engineers Nova Scotia
Arina Winkelman

Arina Winkelman, Associate,
More in Store

Web Designer

Arina brings hands-on expertise in a wide range of web-related technologies. She has worked with small and medium businesses to design web and ecommerce sites on Hubspot, Squarespace, Wix, Webflow, Shopify, and WordPress.

Delving into the technical details, she handles migrating web sites between platforms, and integration with third party services such as: online bookings, analytic systems, and Facebook Ecommerce.

Arina’s Qualifications

  • Bachelor of Commerce, Dalhousie University
  • Applied Information Technology Diploma, ITI
  • Master of Electronic Commerce, Dalhousie University
  • Master's Certificate in Project Management, St. Marys University

Learn about our Marketing Expertise

Visit our website at: More in Store Marketing Solutions

Get the technology that will transform your business.